They were disappointed that the majority of supplement and nootropic beverages on the market addressed problems like: lack of energy, inability to focus, difficulty regulating mood, etc with caffeine as the primary ingredient rather than the supplements advertised on the labels.
To them, high doses of caffeine - regardless of effectiveness - seemed like a cheap shortcut rather than a true solution. They believed that improving mental, emotional and physical performance was more about balancing the body than simply giving it a boost of caffeine.
Mood Boost, their functional nootropic beverage, was created with two aims in mind: 1) Deliver energy without the downsides of caffeine, and 2) Support overall brain health and function via meaningful doses of natural supplements.
